CHANNEL Seven came under heavy fire from fuming fans during Roger Federer and Hyeon Chung's semi-final on Friday night.
The host broadcaster has already been roasted for their painful bombardment of advertising throughout the Australian Open and things only got worse in the second men's semi.
Federer and Chung were battling for a spot in the final and with the Swiss maestro steamrolling through the opening set, fans were keen to see if Chung could mount a comeback.
As the second set got underway, however, fans weren't watching what they'd tuned in for. Instead they were stuck viewing the ads they've seen on loop for the past week-and-a-half.
It didn't take long for the masses to flood the pages of social media with complaints.
.@7Sport @7tennis you have no shame. Just missed the entire first game of the second set because you want that extra ad. You don’t care any more do you? I hope you lose the rights to the AO, you money-grubbing amateurs #AOTennis #AusOpen2018— ObfusCate (@Obfus_Cate) January 26, 2018
Sadly, it didn't end there.
After missing the entire first service game of the second set, man on the ground Nathan Templeton was sent to interview former AFL player Adam Goodes.
Channel Seven clearly thought a good time to conduct the interview with the footy icon was in the middle of the set, a decision that again didn't sit well with the fans.
We are listening to Adam Goodes interview instead of watching a Federer semifinal. Are you serious @7tennis. Get your head in the game ffs.— gaspa (@Chrisgaspa85) January 26, 2018
Making matters worse is the broadcaster robbed fans of roughly two-to-three games in a second set that only lasted a total of seven games before Chung was forced to retire.
While the semi-final wasn't exactly an all-time classic, much like the game the night before, fans are still wanting to actually watch the match and not an Apple ad.
You'd hope that with the finals next up the network has heard the voices of tennis fans and won't miss any more games due to excessive advertising.
It's a simple task, when people tune in to watch the tennis ... just show the tennis.