WEST Coast Eagles coach Adam Simpson says criticism and pressure comes with the territory but he is able to "block out the noise" as his team looks to keep its finals bid alive.
The Eagles have suffered fourth-quarter fadeouts against Collingwood and St Kilda in recent weeks to put their top-eight hopes in danger.
They play the lowly Carlton this week, with Simpson knowing this is a must-win clash if his team is to make it to the playoffs.
"That (criticism) is part of the job. It's what you get," he said.
"Everyone goes through it, you've got stick the course, block out the noise and get on with it, so I'm not worried about it at all.
"It doesn't matter (if it's fair). Everyone's got agendas, it's all fine, I'll stick to mine.
"I just concentrate on my job. It's really good learning for me really to go through these type of situations, you just get on with it.
"We stick to our processes and stick to short and long-term visions."